Job details

California State University, Fullerton
  • Position Number: 3454682
  • Location: Fullerton, CA
  • Position Type: Public Relations, Marketing and Communications

518951 - Associate Director of Digital Media

Classificaiton: Administrator I
Department: Strategic Communications
Sub-Division: Vice President, University Advancement
Salary Range: Salary commensurate with experience and qualifications (Anticipated hiring range is $5,500 - $6,100 per month)
Appointment Type: At-Will
Time Base: Full-Time
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM

About CSUF:
Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to Californias revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.

Job Summary:
It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.

About the Position:
University Advancement builds and strengthens relationships with the communities we serve to encourage advocacy, investment and support of the University, its mission, goals and programs to achieve student and alumni success. Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institutions brand and advance in a wide range of institutional effectiveness. We are seeking an exceptional individual to join our team as the Associate Director of Digital Media. The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.

The Associate Director will work with the Senior Director of Strategic Communications and our leadership team to develop digital strategies to engage audiences through various web-based platforms, video development, and digital assets to analyze and measure our digital efforts. Leads the digital media team in supporting online communication efforts. Oversees the development, deployment, and management of content for social media channels to maximize effective stakeholder engagement. Works across campus to coordinate strategies and is a key communicator in crisis. Leads training and support across the Cal State system ensuring consistent messaging from other CSU (California State University) entities. Responsibilities include creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence; directing paid social advertising and social campaigns and analyzing the performance of those campaigns; maintaining brand consistency across platforms; assessing SEO configurations; managing the digital budget; managing photography and videography; creating a workflow for visual content and integrating digital content across all our platforms. Uses data driven analytics to adjust tactics as needed constantly updating team members on impact of digital marketing. Works under broad general direction following established policies and procedures. Participates with management team in the development, implementation, and administration of departmental procedures. Interprets and recommends modifications to policies and develops operational procedures. Other duties as assigned.

Essential Qualifications:
Bachelor's degree from an accredited four-year college or university in communications or equivalent. Minimum of 3 years of experience in managing successful social-media engagement through content creation and curation. Extensive experience in researching, interpreting, and applying trends and best practices to enhance social media and website engagement. Experience working with video and digital visual elements, photography, and graphics to complement editorial content, web, and social media. Experience in researching, writing, editing, and proofing diverse editorial content, sometimes within highly condensed timeframes; ability to understand issues from a broad, strategic perspective. Ability to effectively participate in comprehensive emergency-communications efforts. Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media. Ability to use market research to enhance the impact of digital content including advertising, web communications, and social media.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Preferred Qualifications:
Advanced technical experience using digital media equipment, video creation, and editing software. Demonstrated ability to understand the needs of the school/unit and to apply technical knowledge to fulfill the requirements.

Special Working Conditions:
Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

Occasional early morning, evening and weekend hours. Must be able to work annual commencement ceremonies.

Additional Information:
California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

The scope of responsibilities for this position includes the making or participating in the making of decisions that may have a material financial benefit on the incumbent. Therefore, you will be required to file an initial "Conflict of Interest Form 700: Statement of Economic Interests" within thirty (30) days from date of hire and on an annual basis; and complete the CSU sponsored ethics on-line training within thirty (30) days of appointment, and at least once during each consecutive period of two calendar years following the appointment.

The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting act and is required to comply with the requirement set forth in CSU Executive Order 1083, revised July 21, 2017.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position.

Regular attendance is considered an essential job function.

Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.

Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.

California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at and questions may be sent to

Application Deadline: Sep 29, 2022 (9:00 PM)

Apply online at:

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