Associate Director of Digital Marketing
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity:
The Associate Director of Digital Marketing manages the comprehensive digital marketing strategy for the Enrollment Management team. In partnership with marketing leadership, he/she will lead omnichannel efforts across the funnel to support annual enrollment goals and increase engagement with target audiences for Northeastern University degree programs. The Associate Director will oversee all digital channels for the unit and lead the optimization of those strategies against well-defined measurement framework to contribute to increases in leads, applications, and new enrolled students for the University.
The Associate Director will manage and motivate a team of marketing experts who own and manage channels, campaigns, and initiatives related to the overarching demand generation and conversion strategy. He/She/They will also work closely with the entire enrollment management function (program and regional marketing, creative, marketing technology, analytics, and admissions teams) to drive alignment across efforts, manage priorities, and define reporting and analysis in support of the marketing strategy.
Key responsibilities include, but are not limited to:
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.
To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/506230
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