Job details

Digital Communications Manager, Student Life Communications - UTK

Position Number: 6174336
Location: Chattanooga, TN
Position Type: Public Relations, Marketing and Communications

Digital Communications Manager, Student Life Communications - UTK
Knoxville, TN, United States

Job Identification: 2710
Job Category: Communication & Mktg
Posting Date: 04/23/2025
Job Schedule: Full Time
Locations: 1331 Circle Park, Knoxville, TN, 37996, US

Job Description
The digital communications manager works collaboratively with the Student Life Communications team to implement a strategy for website presence and digital content/design, providing creative direction and implementation for division websites, intranet, and other digital communication. This position leverages data to improve user experience and discoverability. They advise accessibility and branding best practices with colleagues to enhance the quality of content produced across the division.

Responsibilities
30% Digital Strategy

Drive the creative strategy for division and department websites and intranet, serving as a contributing designer on cross-divisional digital projects
Provide leadership to Student Life staff on best practices in digital design, user experience, communication strategy, and accessibility.
Analyze data for reach, performance, and user experience of division websites, intranet, and other digital communication, evaluating user experience and accessibility and making data-driven adjustments to improve the division's digital presence.

30% Digital Design

Participate in brainstorming and ideation sessions, working collaboratively with stakeholders to develop and implement creative solutions to communication problems
Work as part of the Student Life Communications team to determine the creative direction for digital communication platforms, providing creative direction for division websites, intranet, and other digital communication.
Determine and prepare digital design and content in accordance with branding guidelines and/or budget restrictions, evaluating resources and tasks with management to adjust as necessary.
May provide design support for email and other forms of digital communication
May coordinate with vendors with regard to production schedules, project requirements, and budget.

20% Personnel Management

Incorporate student effort and learning opportunities into active projects.
Assess intern skillsets and professional development, assigning tasks that appropriately challenge them while guiding their progress.
Provide direct supervision and evaluation of student interns.

15% Campus Partnerships

Build positive working relationships with division and cross-campus partners, interacting with students, faculty, and staff
Liaise with the UT Office of Communications and Marketing and the Office of Innovative Technology to ensure consistency of university communications, brand, and accessibility
Serve on University/Division committees.

5% Brand Management

Lead educational sessions with Student Life staff to establish the division's brand and set expectations with staff working in supportive communications roles within departments

Qualifications
Required Qualifications

Education: Bachelor's degree in web design, graphic design, computer science, digital communications, or a related field
Experience: 2 years of professional experience related to duties and responsibilities. (6 years of professional experience can substitute for the education requirement). Demonstrated experience managing websites using WordPress or other content management systems. Demonstrated experience using HTML/CSS to craft web pages or emails.
Knowledge, Skills, Abilities: Ability to work with diverse constituencies, prioritize multiple work responsibilities in time-sensitive situations, work with limited supervision, supervise, and delegate work to student staff, exercise good judgment, handle different situations with confidence and leadership, and be flexible. Foundational knowledge of marketing essentials and communications strategies. Ability to use Content Management Systems to build and maintain websites and intranets. Strong skills in verbal and written communication, customer service, and interpersonal relationships.

Preferred Qualifications

Education: Master's degree
Experience: Prior experience using web design systems and block editors to build websites. Demonstrated experience remediating accessibility issues. Experience supervising internships and/or practicum students. Experience planning and directing photo or video shoots. Demonstrated experience writing copy for the web.
Knowledge, Skills, Abilities: Ability to use WordPress, Microsoft Sharepoint, Adobe Creative Suite, and Mac Operating Systems at a proficient level. Knowledgeable in Search Engine Optimization, Google Analytics, and WCAG standards. Video editing and captioning. Ability to create simple graphics or icons. Familiarity with AP and/or Chicago style.

Work Location

Based in Knoxville, TN. In-person and hybrid working styles will be considered for this position.

Compensation and Benefits

UT market range: MR-09
Anticipated hiring range: Minimum salary is $47,500 and is commensurate with education and experience
Find more information on the UT Market Range structure here
Find more information on UT Benefits here

Application Instructions

For best consideration applicants should submit the below materials

Cover Letter
Resume

About The College/Department/Division The Division of Student Life is comprised of an outstanding group of professionals who create student-centered opportunities that contribute to a transformative Volunteer Experience. These opportunities allow students to grow their skills and knowledge outside of the classroom. From health and wellness to service and engagement, we provide opportunities where students exemplify the Volunteer Spirit, inspiring others to learn, lead, and serve.

Our departments provide essential services that support student success and future growth, fostering engagement, leadership, and wellness while enhancing belonging. Together, they create transformative experiences that help students achieve both academic and personal goals.

Additional Information on all postings provided by UTK

About Us

About Us
The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees-the Volunteers-who uphold the university's tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee's flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy's largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates," "One of America's Best Large Employers," and "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!

To apply, visit https://fa-ewlq-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/2710/?mode=location