Job details

Marketing Insights Manager - Digital Learning at UT - UTK

Position Number: 6326072
Location: Chattanooga, TN
Position Type: Public Relations, Marketing and Communications

Marketing Insights Manager - Digital Learning at UT - UTK
Knoxville, TN, United States

Job Identification: 3637
Job Category: Communication & Mktg
Posting Date: 06/26/2025
Job Schedule: Full Time
Locations: 1331 Circle Park, Knoxville, TN, 37996, US

Job Description
The Marketing Insights Manager will play a crucial role in supporting the strategic goals of the Digital Learning team at UT. The individual in this role will provide market research and insights on current and prospective students to support the Digital Learning team's marketing strategy and student experience efforts.

The individual in this role will work closely with the Director of Marketing Insights to lead and execute primary market research with current and prospective online students. Additionally, they will conduct secondary market research to identify market trends and opportunities for new and existing online degree programs for UT.

This position requires strong knowledge of best practices in conducting quantitative and qualitative marketing insights studies, as well as data analysis. Critical thinking skills are crucial to break down complex questions, determine the appropriate methodology, and extract meaningful insights from data collected. Collaboration is key in this role, as the individual will build relationships with stakeholders across Digital Learning and other campus units to understand their goals and deliver actionable insights for decision-making.

Responsibilities
Marketing Insights

Conduct secondary market research to identify opportunities and support growth of UT's online degree programs.
Use tools such as Lightcast and/or Gray DI to review third-party information sources such as IPEDS, National Student Clearinghouse, and BLS
Identify market demand, growth potential, competitive landscape, and target audience for current and potential programs in UT's online degree portfolio.
Develop market insights reports, using data visualization and storytelling to communicate findings to stakeholders within Digital Learning.
Identify key findings, areas of opportunity, and marketing strategy recommendations for programs.

Current & Prospective Student Insights

Using quantitative and qualitative methods, study behaviors and preferences along the steps of the online student journey - awareness, consideration, enrollment, and retention. Identify key drivers for online student enrollment and retention as well as recommendations for Digital Learning's marketing strategies.
Determine learning objectives and target audience criteria for studies
Design, build, and execute studies, analyzing data collected.
Communicate findings from studies through insights reports and presentations
Conduct Net Promoter Score (NPS) studies to measure online student experience among UT's online degree programs.
Design studies to align with learning objectives outlined by Digital Learning and academic units
Design, build, and execute studies, analyzing data collected.
Communicate findings from studies through reports, identifying actionable recommendations to enhance online student experience.

Brand Insights

Analyze the performance of UT's online degree program brand health through brand tracking surveys and other measures.
Assess brand awareness, perception, loyalty, and overall equity among the competitive landscape.
Identify key drivers of awareness and consideration of institutions for online degree programs.
Identify areas of growth opportunity

Relationship Development

Collaborate closely with the Marketing team and other units within Digital Learning. Develop a strong understanding of the online higher education landscape, as well as the marketing and student experience goals within Digital Learning, to support the team with relevant, meaningful insights.
Support the Digital Learning team with ad hoc insights projects as needed, including insights projects to gather feedback internally.

Qualifications
Required Qualifications

Education:

Bachelor's degree in Marketing, Business, or related field

Experience:

3 years experience in market research, customer insights, customer experience, or related field.
Experience conducting primary consumer research (quantitative and qualitative) and secondary market research.
Proven ability to lead insights projects and deliver meaningful, actionable insights to stakeholders.
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Preferred Qualifications

Education:

Master's degree in Marketing, Business, or related field

Experience:

5 years experience in market research, customer insights, customer experience, or related field.
Experience leading projects.
Familiarity with higher education.

Work Location

Knoxville, TN. This position does have the potential for a hybrid working capacity.

Compensation and Benefits

UT market range: MR 10
Find more information on the UT Market Range structure here
Find more information on UT Benefits here

Application Instructions

For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file in the Human Resources online application system.
Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division

Digital Learning at UT, is a unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

About Us
The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees-the Volunteers-who uphold the university's tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee's flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy's largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates," "One of America's Best Large Employers," and "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!

To apply, visit https://fa-ewlq-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/3637/?mode=location