Job details

Digital Marketing Specialist

Job Details
Job Location : Lasell University - Newton, MA
Position Type : Full Time
Education Level : Bachelor's Degree
Salary Range : $50000.00 - $55000.00 Salary/year


Position Summary
Position Overview

Lasell University is seeking a Digital Marketing Specialist to drive online engagement, enhance brand awareness, and support student recruitment through strategic digital marketing efforts. This role will play an integral part in developing digital advertising, SEO, social media, and email marketing campaigns to strengthen Lasell University's online presence.

The ideal candidate will be data-driven, creative, and collaborative, with a strong understanding of digital trends and analytics.

Key Responsibilities

1. Digital Advertising & Lead Generation

• Develop and manage paid advertising campaigns (Google Ads, Facebook, LinkedIn, Instagram, YouTube, and TikTok) to drive enrollment and engagement.
• Optimize cost-per-click (CPC), conversion rates, and ad performance based on analytics.
• Collaborate with Enrollment to align digital strategies with recruitment goals.

2. Website & SEO Strategy

• Work with the Website Manager to optimize landing pages, program pages, and other content for SEO.
• Implement best practices for on-page and technical SEO to increase organic traffic.
• Analyze Google Analytic and conversion funnels to improve website performance.

3. Social Media Management & Content Strategy

• Assist in the university's social media strategy, including content creation, scheduling, and engagement.
• Manage and optimize social media paid campaigns.
• Monitor trends, conversations, and competitor strategies to enhance Lasell's digital presence.

4. Email Marketing & CRM Management

• Create and manage email marketing campaigns for prospective students and community engagement.
• Use marketing automation tools (e.g., Slate) to personalize outreach.
• Track email performance metrics and optimize subject lines, content, and CTAs for better engagement.

5. Analytics & Performance Reporting

• Track and report KPIs for website traffic, ad performance, social engagement, and email marketing.
• Utilize Google Data Studio and CRM tools to visualize data and measure campaign effectiveness.

Required:

• Bachelor's degree in marketing, communications, business, or a related field.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising.
• Experience managing social media platforms and paid campaigns.
• Proficiency in email marketing tools and CRM platforms.
• Data-driven mindset with strong analytical and problem-solving skills.

Lasell University is committed to equal opportunity in every aspect of hiring and employment. Lasell proactively reviews its policies and practices to assure that decisions with respect to every dimension of employment are made without regard to age, color of skin, disability, gender expression and identity, genetic predisposition, marital status, national origin, race, ethnicity, religion, sex, sexual orientation, veteran's status, status as a victim of domestic violence, and all other protected groups and classes under Federal and State Laws and executive orders.


To apply, visit https://paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=403654&clientkey=AE469E23D63EE01425E773C19A546C6B







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