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Content Marketing Manager (HR title: Digital Content Specialist II)
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Position Number: 5093511
Location: Dallas, TX
Position Type: Business - Marketing and Sales

Content Marketing Manager (HR title: Digital Content Specialist II)

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Department:

Development and External Affairs (DEA) supports SMU by securing funding for University priorities; by promoting meaningful involvement in the life and work of the University; by heightening international, national, state and local awareness of SMU; and by supporting the enrollment of a diverse and able student body.

DEA comprises the offices of Office of the Vice President, Annual Giving and Alumni Relations, Development Services, Program Services and Donor Relations, Marketing and Communications, Principal and Major Gifts, and School and Project Development.

SMU continues to leverage the benefits from the largest fund-raising campaign in its history to achieve dramatic increases in academic quality and impact.

About the Position:

This role is an on-campus, in-person position.

The Content Marketing Manager will contribute to a university-wide content strategy that increases recognition for SMU teaching, research and graduate education among higher education leaders; raises visibility of SMU's impact to inspire more supporters and advocates; and attracts more outstanding undergraduate and graduate students.

Essential Functions:

Collaborates with the SEO, Web Dev, and Analytics teams to develop an university-wide content strategy based on SEO studies, UX studies, web analysis to engage a diversity range of audiences, including prospective students, parents, alumni, academic community, and other stakeholders.
Under the Executive Director's directions, the Content Marketing Manager will contribute for SMU's content strategy that lead a variety of web and social content, such as research websites, program pages, event pages, blogs, news, and social media posts to deliver on web traffic, brand awareness, and lead generation goals.
Build strong relationships with marketing leadership and content owners at SMU's eight schools, units, as well as alumni and development & external affair departments to source a variety of content that are essential for the execution of university-level content strategy.
Continuously audit and monitor content performance on SMU.edu website with the SEO team. Re-purpose and restructure content for better traffic, engagement, lead generation outcomes.
Partner with the Creative Marketing team to manage a centralized content calendar for the university. Coordinate with content creators across schools and departments to ensure content strategy consistency. Provide content strategy support and best practice guidance to schools and departments.
Collaborate with the Creative Marketing team on hiring and training freelancers and/or student workers for content creation under specific project needs.

Qualifications

Education and Experience:

Bachelor's degree is required, preferably in Marketing, Communications, Journalism, or English

A minimum of three years of content management experience is required.

Experience in higher education or a non-profit organization preferred.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skills and a strong focus on attention to detail is essential.

Candidate must have a strong working knowledge of MS Office. Must also have knowledge of and experience with online content strategy and creation.

Physical and Environmental Demands:

Sit for long periods of time

Deadline to Apply:

April 1, 2024

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Primary Location: USA-TX-Dallas

Job: Marketing and Communications

Organization: DEA - Marketing and Communications

Schedule: Regular

Shift: Staff

Employee Status: Individual Contributor

Job Type: Full-time

Job Level: Day Job

Travel: No

Job Posting: Mar 8, 2024, 9:59:54 PM

To apply, visit https://smu.taleo.net/careersection/ex/jobdetail.ftl?job=DEA00000421&tz=GMT%2B00%3A00&tzname=UTC